P Diddy promoted the launch of his new fragrance called 'Unforgivable' with a party on his boat in St Tropez. It wasn’t a huge glittering affair, but when the definition of your fragrance is (and I quote from a quality dictionary): 'so bad as to be unable to be forgiven', then it's not a good start is it? Oh but wait, silly me, he means his fragrance is 'bad-ass'. As in a Michael Jackson type "Bad" way. My mistake. I'm just not down with the kids anymore. But at least Paris looks so thrilled to be there.