Katie Price aka Jordan has made a living off of the advertising mantra "Sex Sells" and yesterday, while promoting her new book Pushed To The Limit the British bombshell took it to the next level by exposing her nipple at Waterstones bookshop in London.

Although a genius advertising gimmick, it does have one fault: the demographic that would be wooed by her tits (horny guys) don't tend to make it past the "turn ons/turn offs" section of their usual reading material.