News surrounding Paul's personal life may have briefly fallen quiet outside the courts, but the former Beatle is still as present as ever in the media. This time, Paul McCartney is pushing himself into the limelight for a subject close to his heart - vegetarianism. A young and hip looking Paul can be seen here featuring in a new print advertisement for animal rights' organisation, PETA [People for the Ethical Treatment of Animals]. The new vegetarian ad also gives an insight into why the rock and roll star began his animal friendly plight all those years ago.

"I am Paul McCartney, and I am a vegetarian. Many years ago, I was fishing, and as I was reeling in the poor fish, I realized, 'I am killing him - all for the passing pleasure it brings me.' And something inside me clicked. I realized as I watched him fight for breath, that his life was as important to him as mine is to me."

This campaign comes as reports surfaced that a dead deer was found in a woodland Paul had dedicated to his late wife Linda McCartney. It's believed there have been a series of incidents in the area known as a shrine, which is maintained by the The League Against Cruel Sports. Perhaps not everyone agrees with Paul's campaigns.