While online communities revel in their profits, it looks like the pen market are bricking themselves, so much so, makers Sharpie are willing to blow their advertisement budget on the whimsical hope that David Beckham's face alone can have people swapping email for paper, faster than Posh can pull a pout. 

Splash spied the L.A Galaxy star on location in Los Angeles this week. In a blue shirt and a grey waistcoat combo, the hunky player looked to be enjoying the company of kids on his latest ad campaign. The TV spot, set to air in early July, shows suave Beckham using a Sharpie to autograph a variety of unusual items for fans (I'm sure it won't include half of the things he has actually been asked to sign).