Melinda Messenger, a British model, TV presenter, and mom unveiled Delightful, her foray into the celebrity fragrance world, today in London.

This perfume is the perfect start to the day, I wear it first thing in the morning and it really gives you a lift and makes you feel fresh and delicious all day long. It's perfect for the evening too, when you want to feel special. It's a beautiful signature fragrance that I would not want to be without.

The Ultimo Lingerie model looks like she went to the Katie Price school of self-promotion.