Bar Rafaeli launched the first ever Sports Illustrated branded airplane, dubbed "SI One" in honor of the new swimsuit issue of which the Isreali supermodel graces the cover. The 23-year-old girlfriend of Leonardo DiCaprio is really celebrating her magazine cover while he enjoys the Berlin Film Festival and posed wth members of the New York Port Authority in front of the Southwest Airlines that now bears her bikini clad body.

There is a great George Carlin bit where he jokes about getting IN a plane instead of the more commonly used phrase getting ON a plane (fast forward to the 2:58 mark) but this is definitely one plane that I would risk my life to get on.