David Beckham and Victoria Beckham Promote California

Pictures by: Splash News

David Beckham has been picked to appear in a new advertising campaign to promote the great state of California. The LA Galaxy midfielder, along with wife Victoria and their three sons, have just returned to their home in Los Angeles after a short spell in Europe.

And now the 34-year-old has joined a host of other stars including Rob Lowe and Vanessa Williams in helping to promote the Golden State to tourists. Beckham was on the beach, in Santa Monica shooting a spot for a new ad campaign for the California Travel & Tourism Commission that will launch next month.

He was dressed in a casual shirt and cargo shorts and kicked footballs into the ocean. California Governor Arnold Schwarzenegger reportedly asked Beckham to take part in the tourism campaign.

Hopefully this will go better than the whole "getting America to like soccer" thing because California could use all the help it can get!